The seed of BrainBaseline was planted in 2001, when founder Joan Severson’s agency Digital Artefacts was working with the neuroergomics lab in the neurology department at the University of Iowa. They observed the waste of scoring pencil/paper cognitive tests and knew that digitizing the process would ensure better accuracy, save time, and cost less.
Flash forward to 2010, and the BrainBaseline team was using Apple’s 1st generation iPad to conduct virtual trials.
